From Horizon Project
Time-to-Adoption: Two to Three Years
The New Video Is Smaller Than You Think
The era of small video is here. Video is becoming the communication medium of choice, especially among young people, and as the video shrinks in both program length and physical size, the way we think about video is changing significantly. An audience watching a 3-minute piece on a small screen does not have the same expectations with regard to lighting, camera motion, resolution, and so on as an audience watching a full-length picture in a theater. The 100 million examples on YouTube and the nearly 1 million at Ourmedia are, for the most part, not cinema-quality, but the sheer numbers of viewers indicate that creating and sharing short videos is a popular activity.
The new video is a different genre altogether—or perhaps a set of new genres. We are seeing new video-based art forms emerge, like machinima, which bridges virtual worlds, gaming, and video production; digital storytelling; video blogs; nonlinear narratives; and video mashups, to name just a few. The mass amateurization of video production has resulted in a new kind of video where the message is much more important than the form.
One of the factors in the rise of personal video creation is that access and distribution are easier than ever before. Not only is it easy to obtain a device that will record digital video, it is also trivial to post videos to any of the many websites designed for the purpose. The author does not need to convert the video to any particular format or have a webserver. Editing is easier too—tools are inexpensive and not difficult to use; digital cameras and cell phones are capable of shooting video.
Relevance for Teaching, Learning & Creative Expression
- For film studies, the new distribution channels mean more student work can be seen and evaluated; folksonomic ranking systems provide a measure of interest if not quality.
- Short movies, mashups, machinima, or music videos are emerging as a medium of expression that can add creativity and imagination—and insight—to an assignment.
- Ourmedia houses user-created video content categorized by type: http://www.ourmedia.org
- YouTube College hosts educational (and social) videos for college students: http://www.youtube.com/school_main
- TagLoops allows users to remix online media into web movies: http://www.tagloops.com
For Further Reading
The Value of E-Learning with YouTube: Video Sharing for Education (Sabah Karimi, Oct. 2, 2006, Associated Content) This opinion piece describes some educational uses of YouTube and where it might be headed. http://www.associatedcontent.com/article/65889/the_value_of_elearning_with_youtube.html
Educational Uses of Digital Storytelling (Bernard Robin, University of Houston, retrieved Nov. 15, 2006) This website contains suggestions and examples for using digital storytelling in higher education. http://www.coe.uh.edu/digital-storytelling/
The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisersby Scott Kirsner “The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Revver, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”). http://www.lulu.com/content/515395
Wired 14.12: The Secret World of Lonelygirl Welcome to the set of Lonelygirl15, the breakout Web hit that, in September, was unmasked by fans as a work of fiction http://www.wired.com/wired/archive/14.12/lonelygirl.html
Wired 14.12: You Tube vs. Boob Tube YouTube's fixed assets pretty much consist of a video interface and a cool retro logo. So why is it worth nearly six times the gross domestic product of Micronesia? This story will definitively answer that question. http://www.wired.com/wired/archive/14.12/youtube.html
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